Resolving Consumer reviews on store for successful User Acquisition

Resolving Consumer reviews on store for successful User Acquisition

Resolving Consumer reviews on store for successful User Acquisition

A Leading digitized bank in the far-East had low app rating from its consumers. IGS transformed the user experience and propelled them into #1 position within 3 months. Want to know how?

CHALLENGES

Client wanted to improve user experience and boost customer retention
A fintech company in far-East received lots of negative feedback on both App Store and Play Store due to poor quality. Their app had an average rating of range of 2.9/5.0

SOLUTIONS

IGS took a pragmatic approach, With it’s team of analysts
IGS’s team of experts analysed consumer feedback, drew key insights and crafted a comprehensive strategy.

RESULT

App achieved #1 rating on the online store
Once IGS took over the Quality engineering aspect, the review ratings peaked and an average of 4.2/5.0 within a span of three months.

Client Overview:  

A fintech company in far-East providing online transactions, P2P lending, money transfers and online payment faced defamation of their application with bad reviews on both online. This was primarily due to poor quality of their application. Instead of taking an incremental approach, we came up with a transformative plan to benchmark the solution against the top banking applications across the globe.

#1 among its competitors for consumer experience.

In an effort to maintain the #1 position, IGS has put in place, a team of dedicated experts to quickly identify and resolve any concerns / issues raised by consumers.

We championed a study to analyze industry best practices to achieve world-class user experience

IGS tested the application live in the city at two regions where critical feedback occurred. IGS identified the root-cause of the issue with its team of experts by conducting the required tests onsite.

World-class experience to the consumers of this bank

During the implementation of this strategy, IGS had to continue to support their current ongoing release trains to meet on-going customer expectations.

IGS performed effective and efficient RCA’s in tagging it to a reproduceable experience-based issues.

IGS’s experts tagged each review to six critical factors:
  1. QOE (Quality of Experience) -Ease of KYC
  2. Functional stability
  3. Performance
  4. Security
  5. Device compatibility
  6. Comparative advantage – Benchmarking
Key benefits:
  • Post three months of engagement, User churn out almost at 0 on the application according to our consumer.
  • This bank was able to acquire more customers and retain their current customer base.
  • The fintech company was now able to plan, develop and deploy with confidence knowing their improvements on application and user expectations

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Benefits of Investing in Skill-based Certifications for Employees

Benefits of Investing in Skill-based Certifications for Employees

Benefits of Investing in Skill-based Certifications for Employees

Employees are the most significant assets of any growing business. Thus, it’s crucial to invest in upskilling their capabilities in the best way possible.

In my past as a QA manager, I value skill-based certifications as an employee retention and recruitment tool. This has been a vital differentiator in harnessing my in-house teams’ technical and non-technical skills.

While reflecting on my early professional days as a QA lead, certifications have been game-changing, both in technical and non-technical areas. They helped me garner job-specific skills, competency, and confidence. Today as I lead a growing enterprise, I see certifications being pivotal to landing specific clients or projects through collective performance scaling and skill optimization.

Read on to know why more companies turn to skill-based certifications to stay relevant and competent.

Faster Adoption of New Technologies and Improved Problem-Solving Skills

Training and development certifications help employees adopt new technologies, processes, and models sooner. Therefore, I constantly upskill my existing and new workforce in line with the latest agile technologies.

Certification programs offer continued knowledge-sharing and a customized learning path to skilled professionals. By enhancing their current skills and proficiency, employees are equipped with the latest and best problem-solving capabilities at work and outside of it.

Certified training is one workplace paradigm that helps establish the groundwork to flourish in a more demanding working environment.

Boosted Productivity

According to Forbes, combining new technologies with prolific human capital is key to accelerated employee productivity. At IGS, we’ve seen how this essential endeavour can transform business operations, processes, and managerial practices.

Another study by IBM Smarter Workforce revealed that 84 percent of the best-performing employees had undergone certified training in different skill-sets.

Underscoring employee skills with direct knowledge sharing is simplified by skill-based training programs. In my experience as a leader, I believe continuous training should be a part of  any performance-centric company culture for employee productivity and innovative thinking to flourish.

Improved Job Satisfaction and Professional Growth

Professional development and employee training milestones are crucial for employees and employers. Grooming teams to get there is vital. Certification programs have provided a structured way for me to envision my employees’ growth and progress. In addition, with an open-ended approach to platform and cross-domain training, catering to cross-functional requirements is never challenging.

Employee morale and job satisfaction can be boosted with timely knowledge-sharing and skill-based certifications.

Promotes Innovative Thinking and Benchmark Deliverables

Ever wondered what fosters employee creativity and innovation? Consistent training and upskilling of course! New skills contribute to an employee’s operational evolution and enable lateral thinking.

I believe training programs help develop pertinent and complementary skills while closing skill gaps. Additionally, through skill-oriented certifications, emerging talent can undertake diverse projects and maintain benchmark quality.

Enables Business Standardization and Improves Credibility

Conducting frequent certification programs has led my teams to become more competent, flexible, and resilient to disruptions. Especially during the pandemic, we could scale organizational activities and deliver because our teams had a mixed bag of skills to back them. What internal and customer-facing employees could accomplish were:

  • Adhere to formal quality standards and industry compliance.
  • Leverage the defined industry frameworks for improved employee performance.
  • Stay better equipped to demonstrate organizational trust and face value.
  • Deliver value through a recognizable commitment to excellence.

Thus, embedding certification programs in employee retention plans is a significant game changer.

In Summary

Certifications empower people to test their knowledge, strengthen their skills and measure their capabilities against benchmarks.

In a nutshell, certifications are professional development anchors or knowledge drivers that.boost employee morale, help employees achieve job satisfaction,and accelerate productivity with quantitative and qualitative benefits.

Companies, on the other hand, can demonstrate value by fostering a certified, competent and change-ready workforce for the digital economy of 2022 and beyond.

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Count on us to count out bugs & deliver quality

Count on us to count out bugs & deliver quality

Count on us to count out bugs & deliver quality

Client Situation

  • A Telecom product company that provides end-to-end omnichannel solutions for mobile and fixed telco, cable, media and utility companies faced long TATs for deploying hot fixes, patches, ticket fixes to its flagship client. Was engaged with all regional deployments for one of the leading network company and therefore had volumes of test cases to be executed before customization were deployed with respect to base deployments. An in-house Automation team had envisioned a BDD solution for seamless Automated Jenkins pipeline execution for deployment efforts that minimizes QA Manual effort.

IGS Solution

  • IGS Automation Architects entered the field, understood the requirements, assessed the development team’s requirements and devised a jUnit based Test Automation solution that was seamless integrated with Gradle Build and compile on the Jenkins Pipeline to achieve CI/CD.
  • Also implemented a BDD reporting solution with Allure that provided descriptive Allure Reports of Piepline runs that exported the reports to Jenkins.
  • Created Java interfaces to invoke API, UI and RabbitMQ validations on the same framework.

Result and Benefit

  • 40% QA Bandwidth was conserved and provided Client’s QA team to add more test coverage on every release.
  • Worked on an unique Monthly package delivery model that locked the Clients QA Automation expense to a budget that was decided upon and spread across 12 months.
  • Detailed plans tied to budgets helped improve management’s understanding of variances in schedules, cost, and quality.
  • Reporting methods and Dashboards helped Dev team to get an understanding of better ways to handle Element inconsistencies on the UI.
  • IGS was able to bring value to create a unified set of reusable components that emulated Business Process Testing Approach.

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Count in Quality & Scale Performance by Counting on IGS

Count in Quality & Scale Performance by Counting on IGS

Count in Quality & Scale Performance by Counting on IGS

Client Situation

  • Only FDA approved Clinical Trial and Remote Patient Monitoring company in the US were looking at a scalable and technically niche offshore Test house to build a log term offshore Test Centre of Excellence. The client was against time to migrate this from a prior Tier-2 company due to increased costs on non-tangential efforts such as Shifts, weekend work, etc. They were unable to spot a test house that had the skills for their product and operations. Realized to invest on building a team with a boutique partner.

IGS Solution

  • Using prior years of expertise, institutional knowledge, understanding of healthcare and business constraints, IGS Leadership built a robust TCoE setup strategy and executed the setup in under 2 Months.
  • Ensured the key resources with Tier-2 was safe guarded for surge kick-off by absorbing the initial costs as an investment, to showcase the commitment to build a long term partnership.
  • IGS today hosts a strong Knowledge base for the customer, and has selflessly derisked the Client’s dependency, which is seen as a value of partnership.

Result and Benefit

  • A clear cut strategy helped the business define tangible goals, participate in planning, and support testing.
  • Advanced planning of the support models helped teams ramp up or ramp down according to the plan.
  • Detailed plans tied to budgets helped improve management’s understanding of variances in schedules, cost and quality.
  • Reporting methods and Dashboards helped management make timely decisions by clearly articulating the progress, quality, and schedule risks.
  • Overall Strategy was executed with less than 5 % variance and at 15% reduced costs due to IGS Automation.

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